There is only one thing that makes a dream impossible to achieve: the fear of failure.

― Paulo Coelho

What the world really needs now is a lot of bad ideas. We need an environment where bad ideas can thrive and fall flat. We need people who can guide those bad ideas in 04ae327de73cd6d8c6985c286ebe01ff0d003a0870702ad731929682db209658to the grave with deftness and courage. The people responsible for these bad ideas should be celebrated and rewarded for their failure. If this sounds absurd, it is, and this seeming absurdity is the heart of our incapacity for real success.

The best way to get a good idea is to have a lot of ideas.

—Linus Pauling

I’m not talking about intentionally bad ideas, but ideas that honestly push to solve problems in innovative ways that most people criticize as being bad. If we can tolerate lots of terrible ideas and let them fail, and then come back for more bad ideas, we will succeed in creating a place where something great can happen. Today’s success only world is creating an environment where nothing great can happen. Our fears are destroying our ability to be great because we don’t feel that anything audacious and “out of the box” that might flop can be tolerated.

Freedom means nothing unless it means the freedom to be different

― Marty Rubin

Right now you can’t support a bad idea, everything has to succeed, or at least be able to be spun into a success. This is producing an enforced mediocrity that is choking real success to death before it is even born. The thing is that some of the bad ideas are actually brilliantly good ideas. If we don’t support the bad ideas, the brillianUnknownt ones hiding in the shadows will never see the light. They are viewed as bad because they don’t fit conventions. Conventions are safe, and lead to the form of mediocrity masquerading as success today.


If failure is not an option, then neither is success.

― Seth Godin

Here’s to being big screw-ups. Let’s do a lot more of it. Let’s celebrate it, and come back for more. In the process we will see greater success than ever.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

― Apple Inc.